If you run marketing or fundraising for a small animal rescue, chances are you aren't doing it from an executive desk. You are doing it at 9:00 PM on your phone after doing adoption screenings, driving a transport, or cleaning kennels. When national nonprofit guides recommend setting up six-person committees and eight-week donor segmentation campaigns for GivingTuesday, it feels out of touch. Most small rescues are hanging on by a thread and keeping their heads above water. G